Attract and maintain valuable customer relationships.
Attract and maintain valuable customer relationships.
Offer access to expanded FDIC insurance and keep or sell the underlying funding.
Through IntraFi®, financial institutions can offer safety-conscious clients multi-million-dollar FDIC insurance on funds placed in DDAs and MMDAs through ICS® and CDs through CDARS®, enhancing relationships and opening the door to more cross-selling opportunities. IntraFi brings scale, the highest per-depositor and per-bank capacity, and the peace of mind of being able to make large-dollar placements every business day.
Offer FDIC insurance greater than $250,000.
Through services from IntraFi, you can provide customers with access to FDIC insurance on funds in deposit accounts at higher levels than a bank of any size can offer on its own. As a result, customers can balance security and convenience with returns by working directly with just your bank. Plus, customers have incentive to consolidate their funds with your institution, and no collateralization is needed by banks or customers.
Gain large-dollar, loyal customers.
IntraFi’s relationship-driven offerings can help institutions to attract large-dollar, low-cost deposits from local, safety-conscious customers – including businesses, government entities, nonprofits, individuals, and even banks – that might otherwise bank elsewhere.
Percentage of ICS and CDARS Total Placements by Customer Type
Placements through IntraFi's ICS and CDARS services tend to be large and “sticky,” lowering customer acquisition costs and providing more opportunities for cross-selling. CDARS placements reinvest at a rate of approximately 80%,¹ and banks typically see less than 3% of ICS placements liquidated in any given month, even as total accounts and balances steadily increase.²
ICS and CDARS, with their clear reporting and ability to enable customers to enjoy seamless protection without having to manage multiple accounts, reinforces the local bank relationship.
Consolidate accounts and grow business.
In addition to attracting new customers, IntraFi's solutions can help your bank protect its existing relationships and acquire a greater portion of its most valued customers’ business.
With ICS and CDARS, customers no longer need to:
Benefits for depositors, at-a-glance.
Attributes like these foster customer loyalty, as well as win new accounts.
What bank leaders say.
Reciprocal deposits are popular because they tend to be associated with multi-million-dollar depositors, enabling banks to attract deposits in large chunks with lower acquisition and maintenance costs as costs tend to be spread over much larger deposit amounts. Moreover, they tend to come from local customers at rates that are more in line with local pricing norms. They also tend to come from customers who are more likely to be interested in a broader, more long-term relationship that may include mortgages, credit cards, and other profit-generating services.
We were one of the first banks to join the [IntraFi] network. We realized that CDARS was a game changer—one that would give banks like ours not just competitive equality with large financial companies, but a real competitive advantage in attracting local customers.
We’ve been with [IntraFi] for more than 10 years, and it’s been a wonderful relationship. It started with really the need to offer our high-end customers the opportunity to retain insurance for their deposits beyond the traditional FDIC insurance [limit], but we’ve gone way past that. Now, it’s churches, firehouses, school systems, government entities. The product diversification that [IntraFi] offers has really appealed to these other constituencies.
Jim Di Misa
[1 ] IntraFi calculates the reinvestment rate as the percentage of the aggregate balance of deposits placed through CDARS that are reinvested through the service within 28 days of maturity.
 Calculated for each of the 12 months preceding June 2020. The IntraFi Network Deposits reciprocal account closure rate for deposits placed through the DDA and MMDA offerings for a given month is the number of reciprocal accounts closed during the month as a percentage of the total number of reciprocal accounts at the beginning of the month. The number of reciprocal accounts closed during the month is the number of non-zero-balance reciprocal accounts withdrawn to zero dollars during the month and not returned to a non-zero-balance during the month or the subsequent two months.
 When deposited funds are exchanged on a dollar-for-dollar basis with other banks in the IntraFi network, your bank can use the full amount of a deposit placed through IntraFi's deposit solutions for local lending, satisfying some depositors’ local investment goals or mandates.
Deposit placement through IntraFi’s deposit placement services is subject to the terms, conditions, and disclosures in the program agreements. Limits apply and customer eligibility criteria may apply. ICS program withdrawals may be limited to six per month for money market deposit accounts. Deposits are placed at destination institutions in amounts that do not exceed the FDIC standard maximum deposit insurance amount (“SMDIA”) at any one destination institution. Using multiple destination institutions provides access to aggregate insurance amounts across institutions that are multiples of the SMDIA. Although deposits are placed at destination institutions in amounts that do not exceed the SMDIA at any one destination institution, a depositor’s balances at the relationship institution that places the deposits may exceed the SMDIA (e.g., before settlement for a deposit or after settlement for a withdrawal) or be ineligible for FDIC insurance (if the relationship institution is not an insured depository institution). The depositor is responsible for making any necessary arrangements to protect such balances consistent with applicable law. If the depositor is subject to restrictions on deposits of its funds, the depositor is responsible for determining whether deposit placement through IntraFi’s services satisfies those restrictions. A list identifying IntraFi network banks may be found at https://www.intrafi.com/network-banks. The depositor may exclude particular insured depository institutions from eligibility to receive the depositor’s funds.