Attract and maintain valuable customer relationships.
Attract and maintain valuable customer relationships.
ICS® and CDARS® deposit products are now IntraFi℠ Network Deposits℠.
Offer access to expanded FDIC insurance and keep or sell the underlying funding.
Through IntraFi Network℠, financial institutions can offer safety-conscious clients multi-million-dollar FDIC insurance on funds placed in DDAs, MMDAs, and CDs, enhancing relationships and opening the door to more cross-selling opportunities. IntraFi℠ brings scale, the highest per-depositor and per-bank capacity, and the peace of mind of being able to make large-dollar placements every business day.
Offer FDIC insurance greater than $250,000.
Through IntraFi℠ Network Deposits℠ (formerly ICS® Reciprocal, ICS® One-Way Sell®, CDARS Reciprocal, and CDARS® One-Way Sell®), you can provide customers with access to FDIC insurance on funds in deposit accounts at higher levels than a bank of any size can offer on its own. As a result, customers can balance security and convenience with returns by working directly with just your bank. Plus, customers have incentive to consolidate their funds with your institution, and no collateralization is needed by banks or customers.
Gain large-dollar, loyal customers.
IntraFi’s relationship-driven offerings can help institutions to attract large-dollar, low-cost deposits from local, safety-conscious customers – including businesses, government entities, nonprofits, individuals, and even banks – that might otherwise bank elsewhere.
Percentage of Intrafi Network Deposits DDA, MMDA, and CD Total Placements by Customer Type
Placements through IntraFi Network Deposits (DDA, MMDA, and CD offerings) tend to be large and “sticky,” lowering customer acquisition costs and providing more opportunities for cross-selling. CD placements reinvest at a rate of approximately 80%,¹ and banks typically see less than 3% of DDA and MMDA placements liquidated in any given month, even as total accounts and balances steadily increase.²
IntraFi Network Deposits, with its clear reporting and ability to enable customers to enjoy seamless protection without having to manage multiple accounts, reinforces the local bank relationship.
Consolidate accounts and grow business.
In addition to attracting new customers, IntraFi Network’s solutions can help your bank protect its existing relationships and acquire a greater portion of its most valued customers’ business.
With IntraFi Network Deposits, customers no longer need to:
Benefits for depositors, at-a-glance.
Attributes like these foster customer loyalty, as well as win new accounts.
What bank leaders say.
Reciprocal deposits are popular because they tend to be associated with multi-million-dollar depositors, enabling banks to attract deposits in large chunks with lower acquisition and maintenance costs as costs tend to be spread over much larger deposit amounts. Moreover, they tend to come from local customers at rates that are more in line with local pricing norms. They also tend to come from customers who are more likely to be interested in a broader, more long-term relationship that may include mortgages, credit cards, and other profit-generating services.
We were one of the first banks to join the [IntraFi] Network. We realized that [IntraFi Network Deposits] was a game changer—one that would give banks like ours not just competitive equality with large financial companies, but a real competitive advantage in attracting local customers.
We’ve been with [IntraFi] for more than 10 years, and it’s been a wonderful relationship. It started with really the need to offer our high-end customers the opportunity to retain insurance for their deposits beyond the traditional FDIC insurance [limit], but we’ve gone way past that. Now, it’s churches, firehouses, school systems, government entities. The product diversification that [IntraFi] offers has really appealed to these other constituencies.
Jim Di Misa
[1 ] IntraFi Network calculates the reinvestment rate as the percentage of the aggregate balance of deposits placed through the IntraFi Network Deposits CD offering that are reinvested through the CD offering within 28 days of maturity.
 Calculated for each of the 12 months preceding June 2020. The IntraFi Network Deposits reciprocal account closure rate for deposits placed through the DDA and MMDA offerings for a given month is the number of reciprocal accounts closed during the month as a percentage of the total number of reciprocal accounts at the beginning of the month. The number of reciprocal accounts closed during the month is the number of non-zero-balance reciprocal accounts withdrawn to zero dollars during the month and not returned to a non-zero-balance during the month or the subsequent two months.
 When deposited funds are exchanged on a dollar-for-dollar basis with other banks in the IntraFi network, your bank can use the full amount of a deposit placed through IntraFi Network Deposits for local lending, satisfying some depositors’ local investment goals or mandates.
Use of IntraFi Network Deposits and IntraFi Funding is subject to the terms, conditions, and disclosures in the program agreements, including the IntraFi Participating Institution Agreement. Limits apply and customer eligibility criteria may apply. A list identifying IntraFi Network insured depository institutions at which funds may be placed through IntraFi Network Deposits may be found at https://www.intrafi.com/network-banks. As provided in the applicable Deposit Placement Agreement, the depositor may exclude particular insured depository institutions from eligibility to receive the depositor’s funds.