Promontory Interfinancial Network is now IntraFi Network. New name, same great company.

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Attract and maintain valuable customer relationships.

Offer access to expanded FDIC insurance and keep or sell the underlying funding.

 

Through IntraFi Network℠, financial institutions can offer safety-conscious clients multi-million-dollar FDIC insurance on funds placed in DDAs, MMDAs, and CDs, enhancing relationships and opening the door to more cross-selling opportunities. IntraFi℠ brings scale, the highest per-depositor and per-bank capacity, and the peace of mind of being able to make large-dollar placements every business day.

Offer FDIC insurance greater than $250,000.

Through IntraFi℠  Network Deposits (formerly ICS® Reciprocal, ICS® One-Way Sell®, CDARS Reciprocal, and CDARS® One-Way Sell®), you can provide customers with access to FDIC insurance on funds in deposit accounts at higher levels than a bank of any size can offer on its own. As a result, customers can balance security and convenience with returns by working directly with just your bank. Plus, customers have incentive to consolidate their funds with your institution, and no collateralization is needed by banks or customers.

Gain large-dollar, loyal customers.

IntraFi’s relationship-driven offerings can help institutions to attract large-dollar, low-cost deposits from local, safety-conscious customers – including businesses, government entities, nonprofits, individuals, and even banks – that might otherwise bank elsewhere.

Percentage of Intrafi Network Deposits DDA, MMDA, and CD Total Placements by Customer Type

Circle graph showing percentage of ICS and CDARS total placements by customer type. 32% government entities. 16% small, medium & large businesses. 16% individuals. 14% nonprofits. 2% banks.

Placements through IntraFi Network Deposits (DDA, MMDA, and CD offerings) tend to be large and “sticky,” lowering customer acquisition costs and providing more opportunities for cross-selling. CD placements reinvest at a rate of approximately 80%,¹ and banks typically see less than 3% of DDA and MMDA placements liquidated in any given month, even as total accounts and balances steadily increase.²

 IntraFi Network Deposits, with its clear reporting and ability to enable customers to enjoy seamless protection without having to manage multiple accounts, reinforces the local bank relationship.

 

Consolidate accounts and grow business.

In addition to attracting new customers, IntraFi Network’s solutions can help your bank protect its existing relationships and acquire a greater portion of its most valued customers’ business.

With IntraFi Network Deposits, customers no longer need to:

  • Have uninsured deposits consolidated at a larger, nonlocal bank they perceive as too big to fail
  • Require banks to collateralize deposits on an ongoing basis (more tracking for all)
  • Turn to nonbank substitutes, like Treasuries, repos, and money market mutual funds
  • Go to multiple banks to keep balances under $250,000 (and manage the paperwork, continually monitor balances in relation to the FDIC insurance maximum, and manually consolidate statements and interest payments on a recurring basis)
  • Use one bank but establish accounts under multiple insurable capacities (and manage the paperwork, continually monitor balances in relation to the FDIC insurance maximum, and manually consolidate statements and interest payments on a recurring basis)

 

Benefits for depositors, at-a-glance.

  • Peace of mind, knowing funds are eligible for multi-million-dollar FDIC insurance
  • Time savings by working directly with a single financial institution, one they already know and trust
  • Assurance that market volatility will not negatively impact account value as funds placed are not subject to floating net asset values, liquidity fees, or money market mutual fund liquidity gates
  • Option to select demand deposit accounts, money market deposit accounts, and CD terms to match their cash management needs and know that their large deposits can be insured beyond $250,000
  • Socially responsible customers can feel good knowing the full amount of their deposit can be used to fund additional loans in their local community³

Attributes like these foster customer loyalty, as well as win new accounts.

What bank leaders say.

Reciprocal deposits are popular because they tend to be associated with multimillion-dollar depositors, enabling banks to attract deposits in large chunks with lower acquisition and maintenance costs… Moreover, they tend to come from local customers at rates that are more in line with pricing norms … They also tend to come from customers who are more likely to be interested in…mortgages, credits cards, and other profit-generating services.

Mark Thompson

President, CenterState Bank

We were one of the first banks to join the [IntraFi] Network. We realized that [IntraFi Network Deposits] was a game changer—one that would give banks like ours not just competitive equality with large financial companies, but a real competitive advantage in attracting local customers.

Earl McVicker

Chairman, President and CEO, Central Bank and Trust Co, Kansas

We’ve been with [IntraFi] for more than 10 years, and it’s been a wonderful relationship. It started with really the need to offer our high-end customers the opportunity to retain insurance for their deposits beyond the traditional FDIC insurance [limit], but we’ve gone way past that. Now, it’s churches, firehouses, school systems, government entities. The product diversification that [IntraFi] offers has really appealed to these other constituencies.

Jim Di Misa

Former EVP and COO, Community Bank of the Chesapeake

We’re endorsed by the ABA.

American Bankers Association Endorsement Logo
Endorsements

We’re an ICBA Preferred Service Provider.

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Alliances

 [1 ] IntraFi Network calculates the reinvestment rate as the percentage of the aggregate balance of deposits placed through the IntraFi Network Deposits CD offering that are reinvested through the CD offering within 28 days of maturity.

[2] Calculated for each of the 12 months preceding June 2020. The IntraFi Network Deposits reciprocal account closure rate for deposits placed through the DDA and MMDA offerings for a given month is the number of reciprocal accounts closed during the month as a percentage of the total number of reciprocal accounts at the beginning of the month. The number of reciprocal accounts closed during the month is the number of non-zero-balance reciprocal accounts withdrawn to zero dollars during the month and not returned to a non-zero-balance during the month or the subsequent two months.

[3] When deposited funds are exchanged on a dollar-for-dollar basis with other banks in the IntraFi network, your bank can use the full amount of a deposit placed through IntraFi Network Deposits for local lending, satisfying some depositors’ local investment goals or mandates.